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Browning’s Dakota Louis hangs on through his opening round ride atop Harold’s Genuine Risk at the 2020 Professional Bull Riding World Finals in Arlington, Texas, on Nov. 12. 

As Browning’s Dakota Louis settled onto the back of his bull in the opening round of the Professional Bull Riding (PBR) World Finals on Nov. 12, it was apparent the next eight seconds could be some of the most memorable of his life and career. Louis made the most of those eight seconds, riding his bull, Harold’s Genuine Risk, to a score of 89 in the opening round, which placed him in a tie for third place at the PBR World Finals. 

Louis, who was a re-ride recipient in the opening round, found his groove on his second ride of the evening. 

“That first bull, he kinda fired me up because I knew he was a really good bull too,” said Louis. “I had a good partner back there flanking though and he said just go out there and do what I know how to do.” 

The 2020 PBR World Finals: Unleash the Beast in Arlington, Texas, was the first World Finals that Louis has qualified for in his three-year career as a full-time bull-rider in the PBR. He was among 39 riders competing for the event title as well as $300,000 in prize money. The eventual world champion earned a $1 million bonus and a gold buckle. 

After a thrilling opening round to the competition, Louis was bucked off of his bull in the second round at 5.38 seconds and in the third round at 5.74 seconds. His overall score of 89 points throughout the World Finals landed him in a tie for 21st place with two other riders when the dust had settled. 

“I was able to calm the nerves a little bit (after that first ride),” the 2011 Browning High School graduate said. “I went out there and had fun.” 

Louis had the challenge of facing a selection of 97 of the best bovine athletes in the world, a feat that most bull riders are not privileged to experience in their careers. 

The finish in Arlington took Louis to his current world ranking of 38th among active PBR riders, matching that ranking with an accumulated 135.5 world points. 

Consistency has been a key part of Louis’ success recently, with strong rides over the past few months allowing him to place well in other competitions leading up to the PBR World Finals. Louis notched a 19th place finish in the 2020 PWVT Velocity Tour Finals in Sioux City, SD just two weeks ago after notching a seventh place finish in Billings at the PBR Ariat Invitational. Louis also has six career event wins under his belt, with his latest victory coming in the Touring Pro Division in the PBR Bull Bash in Shipshewana, Ind. 

His consistency through the 2020 PBR season demonstrates Louis knows how to ride when the spotlight is on him. The future definitely looks promising for Browning bull rider Dakota Louis. 

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