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The importance of shopping locally has been emphasized with increasing urgency in recent years. Events like Small Business Saturday needed attention to the importance of shopping local, which is even more crucial now as so many small businesses try to survive the pandemic. 

Small businesses generate tax revenues that help communities by funding schools, maintaining parks and contributing to public safety programs. 

Individuals looking for everything from clothing to home improvement services to office supplies can look to small businesses to fill those needs. 

Saturday, Nov. 28, is Shop Small Saturday! Check out the ads in this week’s issue and support your hometown small businesses!

• Shop your local small businesses first for your shopping needs. Chances are items sold by big box retailers also are sold by small businesses. When possible, purchase from a small business instead of its big box competitor.

• Readily provide recommendations of small businesses with which you have done business. Too often people are quick to complain about places that have failed them, but those same people don’t think to say kind words about companies that went above and beyond. Share great experiences on social media or through word of mouth.

• Talk to small businesses owners first if you have an issue. It’s tempting to go directly to social media to complain about something, but such complaints can have a dire impact. Always take issues to the manager or business owner first to see if a resolution can be reached. A manager may not be aware of an issue at all. Give small businesses a chance to make it right before taking things public.

Small businesses have experienced unprecedented setbacks due to COVID-19.By supporting small businesses, communities can help them regain stable footing. Now more than ever, it is vital to shop local!

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